Imovirtual, a leading real estate portal, has released its annual barometer on the evolution of average advertised property rental and sale prices in Portugal, based on a comparison between 2025 and 2024.
Throughout 2025, the Portuguese real estate market maintained an upward trajectory. Buying a house became substantially more expensive, but with significant increases in several areas outside the main urban centres.
In the sales segment, the average advertised price increased from €350,000 in 2024 to €420,000 in 2025, representing an annual growth of +20%, corresponding to an increase of approximately €70,000. This increase was across most of the country and reflects the combination of supply shortages, persistent demand, and structural appreciation in various regional markets.
Lisbon remained the most expensive district on the mainland, with the average advertised price rising 30%, from €499,000 to €650,000, representing an absolute increase of €151,000.
Also in the Central region, Santarém stood out with a 30% increase, rising from €185,000 to €240,000, while Coimbra rose 24% to €260,000. Leiria and Viseu also recorded significant increases, reinforcing the trend of appreciation outside the major metropolitan centres.
In the South, growth remained solid. Beja recorded one of the highest increases in the country (+30%), rising from €145,000 to €189,000, while Portalegre climbed 21% to €120,000. Faro consolidated its position among the most expensive markets, with the average price reaching €530,000 (+19%), and Setúbal appreciated by 20%, settling at €460,000.
In the North, Braga (+17%) and Aveiro (+16%) led the regional price increases, while Porto rose 13% to €404,250, remaining the most expensive district in the region. Bragança was the only district in the country to register an annual drop in the average selling price (-5%), settling at €115,000.
The 2025 annual barometer confirms a real estate market that is strongly pressured in the purchase segment, with an average appreciation of +20%, and rentals that are growing more restrainedly, but with clear signs of demand shifting to traditionally more affordable territories.
The overall reading points to an increasingly heterogeneous market, where appreciation is no longer limited to the usual districts and where regional asymmetries continue to mark price evolution.
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