According to an analysis by Elxis-At Home in Greece, which specialises in buying and selling holiday homes to foreigners, in 2025 there is a tripling of the percentage of buyers who prefer properties worth 600,000 euros or over, which is now 23.7%, so almost one in four buyers buys luxury constructions, against just 8% in 2024.
Giorgos Gavriilidis, CEO of Elxis, explains: “Greece is moving up a category and is turning from a market of opportunities into one of trust and stability. This means that buyers from abroad are more easily investing higher amounts to acquire the home of their dreams.”
That is also reflected in the average selling price of a newly built holiday home, which has increased by 17% this year, to €420,000, from €360,000 in 2024. According to Gavriilidis, this shows the gradual maturation of the market. “The market is not inflating but maturing. An annual price increase of 8-10% on average in recent years shows that the Greek market has now acquired duration, depth and low risk.
Moreover, as the data show, many now combine the purchase for own use with investment utilization. The annual net return from short-term rentals ranges between 4% and 6%, so buyers have a double benefit, both from the use and from the increase in the value of the property, because of which demand stays high.
The most popular price category remains that of residences from €300,000 to €600,000, on which 44% of holiday home buyers focus. In contrast, the most affordable properties – i.e. those costing under €300,000 – have seen a 36.8% annual drop, as this year they were preferred by 32.2% of buyers.
The countries with the highest demand are Germany, the Netherlands, Belgium, Austria, Switzerland, the Scandinavian countries and now the US, where a significant increase in purchasing interest is observed. The profile of buyers mainly concerns people between 45 and 70 years old, with a stable income and the intention of a long-term stay in Greece.
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